CARL COX NEW ALBUM
‘ALL ROADS LEAD TO THE DANCEFLOOR’
TO BE RELEASED THIS SUMMER ON GROUND BREAKING NEW USB FORMAT
♣ Ground-breaking USB technology will offer access to everything Carl Cox throughout 2011 – for just £20
♣ First studio album in over 6 years featuring 20 brand new tracks released for the first time ever over three phases
♣ Album to be performed live and made available to all album buyers
♣ USB complete with the first single ‘Family Guy’ out August 1st
The wait is finally over as Carl Cox confirms his new artist album ‘All Roads Lead to the Dancefloor’ will be released this summer exclusively through his own independent label Intec Digital. Intec will be presenting the album in three phases taking advantage of never-before-seen USB technology – offering far more than a conventional album ever could or ever has.
Recorded over the last year in Carl’s Melbourne studio ‘All Roads Lead to the Dancefloor’ showcases a range of styles across its 20+ tracks including Vocal House, Dubstep, Drum & Bass, Latin and of course Techno. “This album is aimed purely at the dancefloor,” says Carl. “Every track should be a winner too as I’ve been road-testing and remixing them to make sure they really do work.”
Even more excitingly, Intec have created a whole new concept around the release; “You pay the one price for the one product,” explains Carl. “And the USB will not only give you the album, but it’ll also be your key to everything I do in the next 12 months or so.”
The USB interface is essentially a website home page but most features will not require it to be connected to the web, making it usable on the train, in flight, in remote locations etc. A truly stunning interface in terms of usability, look and feel, but further more content and interactivity: Buyers will of course be able to stream, as well as download the album & remixes (which is set to be released over three phases), they will have access to the entire Intec Digital catalogue, access to Carl’s latest four Global radio shows, exclusive videos & Carl Cox news and more – and all for just £20.
With this new USB interface new content can be added to the USB sticks, even after they have been purchased – a user simply plugs in, the USB will connect automatically to its CMS location and update within seconds. So, being able to add content at any stage down the USB’s life makes it an album that essentially lives on – its life is extended through new exciting content that people will want to plug in again for. These content additions are set to include a vast range of continually added features including access to additional album remixes, exclusive sets recorded from Space Ibiza, video interviews & behind the scenes video footage from Carl on tour, and what really stands out – access to LIVE (Realtime) video streams from Carl’s gigs. Intec have also worked along side Pioneer on this project, giving the budding DJ an insight into the future of DJing with USB sticks – videos on the stick will include tutorial, tips & tricks with Carl, behind the scenes at a sound check, Pioneer Rekordbox tutorial, plus more.
These on-going additions to the USB interface are what makes this album truly unique and beyond what has been done before in terms of USB albums. Never before has content or an album been so exciting. You name it, the USB will continue to provide new content and value for money.
As Carl explains: “I’m asking people to buy the USB, and I’m promising that with the singles, the videos, the actual album, plus all the extras – they won’t be disappointed. I didn’t want to just put it online and let that be that. I’ve spent too long on it, and it’s too important to me to be degraded that way. I wanted to do something special with this release, something really forward thinking, and I think we’ve achieved it.”
Taking further advantage of this updatable technology Intec have taken that extra step in terms of how Carl’s album music will be released. The campaign will see the music behind ‘All Roads lead to the Dancefloor’ released along side its many extras over three separate phases:
The USB will be available from August 1st following the first single release, ‘Family Guy,’ downloadable from July 4th – a 10-minute slice of classic techno. Family Guy comes with massive remixes from Layo & Bushwacka! & Jon Rundell, which will be available on the USB.
On August 1st, fans can enjoy the first taster of the album, with 12 brand new tracks becoming available. This includes cuts that will be on the final album, along with B-sides and exclusives.
On September 26th owners of the USB will receive the second single, a vocal dub step mix of a track called ‘Nexus’ complete with remixes and video followed by the final and complete album on October 17th.
October 31st the third single, ‘Chemistry’ (plus remixes) will be released, along with another video.
Throughout the end of this year on through to next, the USB will be updated with ongoing LIVE footage of Carl & his band touring. Buyers will be able to follow Carl at rehearsals, on the road and on stage as the album gets performed live to thousands across 5 cities in Australia – the first ever live Carl Cox tour. “We’ve already trialled it a couple of times here in Melbourne and I’m pleased to say it worked,” says Carl. “These shows will be a mix of both DJing and performing, which will be a challenge. But I’ve never taken the easy option. I take pride in that.”
The first single, Family Guy is out July 4, with the USB and album taster following on August 1.
Pre-Orders available from Intec's own site, then distributed via Amazon, Play and directly in the clubs
Info: Stephen Emms/ Steve Rose @ Emms Publicity. 020 7226 0990 firstname.lastname@example.org
Carl Cox is exclusively managed by Lynn Cosgrave. Safehouse Management
PO Box 47200, London, W6 6DQ | Tel: +44 208 743 4000 | Fax: +44 208 743 4021